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How To Invest Money In ULIP?

To invest in a ULIP policy and to receive full tax benefit under ULIP, you must understand the various types of funds available and how to invest your money in them. Read on to know more.

  • 8,011 Views | Updated on: Jan 10, 2024

Unit Linked Insurance Plans (ULIPs) have gained popularity as a dual-purpose investment instrument that combines life insurance coverage with investment opportunities.

ULIPs offer individuals the chance to grow their wealth while ensuring financial protection for their loved ones. This article aims to provide a comprehensive guide on how to invest money in ULIPs, helping readers understand the intricacies of this investment avenue.

What is a Unit-Linked Insurance Plan?

A ULIP is a form of life insurance that combines the protection of life insurance with the potential for investment gains. A portion of your payment goes toward life insurance, while the remainder is invested in a pool of money that comprises market-linked assets like shares, debt, or a combination of both.

The percentage of your investment in the common pool is used to assign units to you. These units’ Net Asset Value (NAV) is calculated on a daily basis. The NAV of these units grow and falls in lockstep with the market since they are linked to it. Therefore, it is usually recommended by financial experts to expand the ULIP investments so that the average NAV grows over time to reduce risk.

To invest in a ULIP policy and receive the full tax benefit under ULIP, you must understand the various types of funds available in a unit-linked insurance plan and how to invest in them.

Types of ULIP Funds

ULIP funds are essentially a basket of investments that include various types of assets, such as equity, debt, and hybrid instruments. These funds are managed by professional fund managers who make investment decisions on behalf of the policyholders.
Different insurance companies offer a range of ULIP funds to cater to the diverse investment needs and preferences of individuals. The types of ULIP funds available can vary from one insurance provider to another, but there are some common categories that are typically offered. Let’s explore some of the popular types of ULIP funds:

Equity Funds for High Risk - High Reward

Equity funds invest in a range of company stocks in the hopes of growing their value. You may choose from large-cap, mid-cap, or small-cap funds to invest in. Equity investments are the riskiest of all, but they also provide the most lucrative returns. These funds are intended for those with a high-risk tolerance.

Cash Funds for Low Risk - Low Reward

Such funds, also known as liquid or money market funds, invest in various highly liquid, low-risk, and short-term market instruments, including call money, cash deposits, market funds, treasury notes, commercial paper, and certificates of deposit (CDs), among many others. These funds with high credit scores are suited for you if you have a short unit linked investment plan and a low-risk tolerance. Nonetheless, the returns on such funds are similarly low.

Debt & Income Funds for Medium Risk - Low to Medium Reward

Fixed-income assets, corporate bonds, government securities, and other safe financial assets are all part of the debt and income funds. These funds have a low to medium-risk profile and provide moderate but dependable returns. They’re perfect for those who have a low-risk appetite.

Balance Fund for Medium Rise - High Reward

Balance funds are known to diversify the amount of money that flows to different places; hence, these are the most reliable and smart investments. It invests in proportion, dividing the entire investible amount among high-risk shares, business stocks, and other equity assets, as well as lower-risk fixed-interest instruments.

How to Invest in ULIP?

Investing wisely is essential for achieving long-term financial goals and securing a stable future. Unit Linked Insurance Plans (ULIPs) are a popular investment option that combines the benefits of life insurance and market-linked investments. ULIPs provide individuals with the opportunity to grow their wealth while simultaneously offering insurance coverage. If you are interested in exploring the world of ULIP investments, this guide will provide how you can invest in ULIP.

Assess Your Financial Goals

Begin by evaluating your financial objectives, risk tolerance, and investment horizon. Determine whether you seek long-term capital appreciation or a balanced approach combining growth and stability.

Research and Compare

Conduct thorough research on different ULIP offerings from various insurance providers. Compare factors such as fund performance, charges, policy term, flexibility, and reputation of the insurer. Seek professional advice if needed.

Determine the Sum Assured

The sum assured should be based on your insurance needs and financial obligations. It should be sufficient to cover outstanding liabilities and provide for your family’s future financial requirements.

Choose the Right Fund(s)

Select the appropriate fund(s) based on your risk appetite and investment goals. Equity funds provide higher growth potential but involve higher risk, while debt funds offer stability but lower returns. Balanced funds aim to strike a balance between risk and stability.

Understand Charges and Fees

Familiarize yourself with the various charges associated with ULIPs, such as premium allocation charges, fund management charges, policy administration charges, mortality charges, and surrender charges. Ensure you have a clear understanding of how these charges may impact your investment returns.

Start Investing

Complete the necessary paperwork, including the proposal form and Know Your Customer (KYC) documents. Submit the required documents along with the initial premium amount to initiate the ULIP policy.

Monitor and Review

Regularly monitor the performance of your ULIP investments and review your asset allocation to ensure they align with your financial goals. Consider rebalancing your portfolio, if necessary, based on market conditions and your risk appetite.

Utilize Flexibility

Take advantage of the flexibility offered by ULIPs. Adjust your premium payment frequency, redirect funds to different investment options, or switch between funds as per your evolving financial requirements.

Benefits of ULIP Funds

ULIPs offer a unique proposition by allowing individuals to fulfil their insurance needs and participate in the potential growth of the financial markets simultaneously. This innovative financial product provides policyholders with a range of benefits, making ULIPs an attractive investment avenue for those seeking long-term wealth creation while safeguarding their loved one’s financial security.

Options for flexible investment

A variety of high, medium, and low-risk investment possibilities are offered through ULIPs through several funds that are part of the same plan. You can choose an acceptable strategy depending on how comfortable you accept risks.


Before you purchase a product, you are informed of the fee structure, investment value, and estimated rate of return for the duration of the policy. Understanding the product in which you would be putting your hard-earned money is always a smart idea.

Regular and controlled saving

ULIPs assist you in developing regular saving habits, which is essential for amassing a corpus for future needs.

Gains from taxes

Section 80C of the Income Tax Act of 1961 exempts the policy’s premium payments from taxation.

How to Choose the Best ULIP?

ULIPs offer the dual benefit of life coverage and the potential for wealth creation through market-linked investments. However, with a plethora of ULIP options available in the market, choosing the best one can be a daunting task.

Let us now guide you through the key factors to consider when selecting the best ULIP that aligns with your financial goals and risk appetite.

Determine Your Investment Objective

Before venturing into ULIPs, it is essential to define your investment objective. Are you looking for long-term wealth creation, financial protection, or a combination of both? Identifying your goals will help you narrow down the options available. ULIPs come in various types such as equity-oriented, debt-oriented, balanced, or customized portfolios. Understanding your risk tolerance and investment horizon will guide you towards the appropriate ULIP category.

Assess Fund Performance

One of the critical aspects of ULIP selection is evaluating the historical performance of the funds offered by different insurance companies. It is advisable to analyze the fund’s performance over a significant period, preferably five to ten years, rather than short-term fluctuations. Also, consider the fund manager’s expertise and track record in managing similar investment portfolios.

Compare Charges and Fees

ULIPs come with charges and fees, including premium allocation charges, policy administration charges, mortality charges, fund management fees, and surrender charges. Assess the impact of these charges on your investment returns. Some insurers may offer lower charges but compromise on the fund performance or vice versa. Strike a balance between charges and returns to find the best ULIP that aligns with your investment objectives.

Understand the Flexibility Features

ULIPs offer several flexibility features that can enhance the investment experience. Look for options such as switching funds, premium redirection, partial withdrawals, and top-up premiums. These features enable you to adapt your investment strategy based on market conditions and personal circumstances. A flexible ULIP can provide you with the necessary control and customization to optimize your investment.

Evaluate Insurance Coverage

While ULIPs are primarily investment instruments, the insurance coverage aspect should not be overlooked. Assess the life coverage offered by the ULIP plan. Consider factors such as the sum assured, the adequacy of coverage, and the policy’s maturity benefits. Some ULIPs offer additional riders such as critical illness cover or accidental death benefits, which can further enhance the insurance component of the plan.

Research the Insurer’s Credibility

Investing in a ULIP involves a long-term commitment with an insurance company. Therefore, it is crucial to evaluate the insurer’s credibility and financial stability. Research the insurer’s reputation, claim settlement ratio, and customer service track record. Look for insurers with a strong financial standing and a history of prompt claim settlements.

Wrapping up

The ULIP plan provides a number of benefits, but the key to getting the most out of them is to choose the correct plan for you after you compare ULIP plans with other investing options. As a result, it’s critical to learn everything there is to know about ULIP and how to allocate money to funds accordingly.

Key takeaways

  • Begin by evaluating your financial objectives, risk tolerance, and investment horizon.
  • Conduct thorough research on different ULIP offerings from various insurance providers.
  • The sum assured should be based on your insurance needs and financial obligations.
  • Select the appropriate fund(s) based on your risk appetite and investment goals.
  • Familiarize yourself with the various charges associated with ULIPs, such as premium allocation charges, fund management charges, policy administration charges
  • Regularly monitor the performance of your ULIP investments and review your asset allocation to ensure they align with your financial goals.



Is it good to invest in ULIP?

ULIPs are the best option if you want higher profits than other insurance products. Due to their equity advantage, ULIPs provide greater returns than any other insurance product. ULIPs use several asset classes and numerous funds to invest the premium you pay in them.


When should we invest in ULIP?

A unit-linked insurance plan is an excellent investment at any time, just like mutual fund investments are. You can invest in ULIPs when the markets are up or down because they help withstand market volatility. The earlier you begin, the better because you can take advantage of compounding’s potential. Compounding is the process of continuously reinvesting your income to increase your wealth. You will be in a better position to gain from your investment the longer the time period over which you invest.


How much should I invest in ULIP?

Each employer has a different minimum and maximum investment level for ULIP insurance. However, generally speaking, the minimum investment amount for a ULIP can be as little as ₹1,500 per month or ₹1,50,000 per year.

- A Consumer Education Initiative series by Kotak Life

Amit Raje
Written By :
Amit Raje

Amit Raje is an experienced marketer who has worked in various Fintechs and leading Financial companies in India. With focused experience in Digital, Amit has pioneered multiple digital commerce in India. Now, close to two decades later, he is the vice president and head of the D2C business department. He masters the skill of strategic management, also being certified in it from IIMA. He has challenged his challenges and contributed his efforts in this journey of digital transformation.

Amit Raje
Reviewed By :
Prasad Pimple

Prasad Pimple has a decade-long experience in the Life insurance sector and as EVP, Kotak Life heads Digital Business. He is responsible for developing user friendly product journeys, creating consumer awareness and helping consumers in identifying need for life insurance solutions. He has 20+ years of experience in creating and building business verticals across Insurance, Telecom and Banking sectors

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