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Top 5 Investment Options in 2024 for Healthy Returns

Diversifying your investment portfolio across different asset classes and maintaining a long-term investment perspective helps mitigate risks and maximize returns.

  • 4,419 Views | Updated on: Mar 14, 2024

Investing is a crucial aspect of financial planning, and finding the right investment options can be a challenging task. In 2023, with the ever-evolving economic landscape and changing market conditions, it is essential to identify investment opportunities that offer healthy returns. Investors are constantly seeking investment avenues that provide attractive returns while managing risk.

Today one of the essential parts of wealth creation is investing in the right financial tool. Investing not only helps you in adding up to your monetary account and helps you stay in sync with inflation, but it also helps achieve your financial goal, and nurture your financial future. Many people prefer holding large amounts of liquid assets in their bank accounts, which gives them a basic return. Instead, if that money is wisely planned and invested, it can help keep them financially stable over the years and their financial growth.

So to improve your savings, you can opt for the best investments in 2023. You can invest your money that is sitting ideally in the bank into different investment avenues like stocks, equities, debts, ULIPs, Mutual funds, or highly safer options like PPF, Fixed Deposits. However, with so many financial avenues available in the markets for investment, one can easily get confused and cannot decide on the right one for their financial goal. As selecting the right investments for 2023 may be challenging for many, we have prepared a list of the best way to invest in 2023.

Let’s look at the options for the best investments in 2023 that can help you grow financially.

We looked through the market and analyzed all the available financial plans that can serve as the best investments in 2023 for a healthy return in both short-term and long-term tenure. And after discussing with the experts, we select the five best investments for 2023 that will offer you more growth and flexibility over other market investment avenues. Here is a brief discussion of the options mentioned above:

5 Best Investments in 2023 for Healthy Returns

While there are always risks involved with investing, careful consideration and strategic planning can lead to profitable outcomes. From traditional investment options to emerging trends, these choices present diverse opportunities for investors looking to grow their wealth. So, whether you are a seasoned investor or just starting out, read on to discover the best investments to consider for healthy returns in 2023.


Recently, the popularity of ULIP has been soaring to a new high. ULIPs offer are at par with any other investment option. And at the same time, it comes clubbed with insurance, which is pure icing on the cake.

Top features of ULIPs

  • High flexibility
  • Suitable for both short-term and long-term investment
  • Allows fund switching
  • Clubbed with insurance
  • Top-up premium
  • Decent return

2. Stocks

Stocks can be considered financial assets that can be easily encashed. They represent your share of ownership in an entity or a publicly listed company on a market index. Therefore, stocks are a great option to consider as long-term investments for 2023 to earn generous profits and returns. However, as it is a financial asset directly linked to the market, it is highly volatile and a high-risk investment. There are also chances of capital loss in stock-related investments. However, if you understand the money market and know the right companies to invest in 2023 from a long-term and futuristic perspective, you can create great wealth.

Top features of Stocks

  • Ability to generate very high returns
  • Can be easily converted into liquidity
  • Tax-efficient dividends & capital gains
  • Outpaces inflation, with good returns in the long-term
  • Highly flexible and can be traded on a daily to decade basis

3. Mutual Funds (MFs)

Managed by fund managers, mutual funds are an investment tool that pools money from people and invests it in bonds and stocks of different companies to yield returns. They offer a good return even at a smaller deposit amount.

Top features of MFs

  • It can be used as a short-term and long-term investment
  • Easily convert to Liquidity
  • Affordability
  • Money is managed by professionals

4. Fixed Deposits (FDs)

If you are an investor who prefers investing in low-risk options, then Fixed deposits can be the best way to invest in 2023. All you have to do is study the market and look for trustworthy companies to invest in 2023. Most banks, NBFCs, and post offices offer options for FDs.

Top features of FDs

  • Low-risk investment
  • Offers both short-term and long-term investment options
  • Secured returns on the principal amount
  • Can start with small investment values

5. Public Provident Funds

What can be much safer than an investment plan of the government itself? This is where PPF comes into the picture. It can be regarded as one of the best investments in 2023. While offering a decent return on investment, PPFs give you commendable tax benefits. The principal amount invested, the returns and the maturity are tax exempted.

Top features of PPFs

  • Highly reliable
  • Best long-term investment option
  • Allows partial withdrawals like ULIPs
  • Requires minimal investment amount as low as ₹500/annum

Importance of Investment

Investment is a crucial financial concept that plays a significant role in securing one’s future financial well-being. It involves putting money into various assets or financial instruments with the expectation of generating a return or profit over time.

Investment is not limited to just wealthy individuals or businesses; it is something that everyone, regardless of their income level or financial literacy, should consider as a part of their financial plan.

  • One of the primary reasons why investment is essential is that it provides an opportunity to grow wealth over time. By investing in assets such as stocks, bonds, real estate, or mutual funds, individuals can potentially earn a return on their investment that can outpace inflation and increase their purchasing power.
  • This allows individuals to build a financial cushion for their future needs, such as retirement, education expenses, or emergencies. It also provides a means to achieve financial goals, such as buying a home, starting a business, or taking a dream vacation.
  • Investment can also act as a hedge against inflation. Inflation refers to the rise in prices of goods and services over time, which erodes the purchasing power of money.
  • By investing in assets that tend to outpace inflation, such as stocks or real estate, individuals can protect their wealth from losing value in the face of rising prices. In other words, investment can help individuals stay ahead of inflation and maintain their standard of living in the long run.
  • Moreover, investment plays a significant role in fostering economic growth and development. When individuals invest in businesses or startups, they provide capital that can be used to finance new projects, research and development, and create jobs.
  • This, in turn, drives innovation, promotes entrepreneurship, and stimulates economic activity. Investment also encourages savings, as individuals invest their excess income rather than letting it sit idle in low-interest savings accounts. This mobilization of savings into productive investments fuels economic growth and creates opportunities for prosperity for individuals and society as a whole.

Factors to be Kept in Mind While Investing

Investing is a key component of building wealth and securing financial stability. Whether you are a seasoned investor or a beginner, several factors need to be considered when making investment decisions. Understanding and applying these factors can help you make informed investment choices and increase your chances of achieving your financial goals.

Risk Tolerance

Risk tolerance refers to the level of comfort an investor has with taking risks. It is crucial to assess your risk tolerance before making any investment decisions. Some investments, such as stocks and cryptocurrencies, are known to be more volatile and carry higher risks, while others, such as bonds and real estate, are considered to be more conservative with lower risks. It is essential to understand your own risk tolerance and invest accordingly. If you are risk-averse, you may opt for more conservative investments, while if you are comfortable with taking risks, you may be willing to invest in more aggressive options.

Investment Goals

Another important factor to consider while investing is your investment goals. What are you investing for? Is it for retirement, buying a home, or funding your child’s education? Your investment goals will help determine your investment horizon and the type of investments that may align with your objectives. If you have a longer investment horizon, you may be able to take on more risks and potentially benefit from compounding returns. On the other hand, if you have a shorter investment horizon, you may need to focus on more conservative investments that provide stability and liquidity.


Diversification is the practice of spreading your investments across different asset classes, sectors, or geographical regions. It helps to reduce the risk of your investment portfolio by not putting all your eggs in one basket. Diversification allows you to spread your risks and potentially maximize your returns. By investing in different types of assets, such as stocks, bonds, and real estate, you can mitigate the impact of a downturn in one particular investment on your overall portfolio. It is important to diversify your investments based on your risk tolerance and investment goals.

Investment Time Horizon

Your investment time horizon is the duration for which you plan to hold your investments. It can range from short-term (a few months to a year), medium-term (1-5 years), or long-term (5 years or more). Your investment time horizon is an important consideration as it impacts the types of investments you choose. For shorter time horizons, you may prefer more liquid investments that can be easily converted into cash, while for longer time horizons, you may be able to take on more risks and potentially benefit from compounding returns.

Cost of Investments

The cost of investments, including fees, charges, and expenses, can impact your overall returns. It is essential to carefully consider the costs associated with the investments you are considering. High fees and expenses can eat into your returns and affect the performance of your portfolio over time. When evaluating investment options, make sure to understand the total cost of ownership, including management fees, transaction fees, and other charges, and compare them across different investment options.

Market Conditions

Market conditions play a crucial role in the performance of your investments. Economic factors, geopolitical events, and market sentiment can impact the performance of different investment options. It is important to keep an eye on the market conditions and assess how they may affect your investment portfolio. However, it is also important to avoid making impulsive investment decisions based on short-term market fluctuations. A well-diversified portfolio, aligned with your investment goals and risk tolerance, can help you ride out market volatility.

Investment Options Based Upon Risk Factor

Risk in investing refers to the potential for loss of capital or returns. All investments come with some level of risk, and different investment options carry different degrees of risk. Generally, higher returns are associated with higher risks, and lower returns are associated with lower risks. Understanding risk is crucial because it helps investors determine the likelihood of achieving their financial goals and make informed investment decisions.

Types of Risks in Investing

Investing can be a lucrative way to grow your wealth over time, but it also comes with inherent risks. Understanding the types of risks in investing is crucial for investors to make informed decisions and manage their portfolios effectively. Risks in investing refer to the possibility of losing some or all of the invested capital or not achieving the expected returns. There are various types of risks that investors should be aware of, including market risk, credit risk, inflation risk, liquidity risk, and geopolitical risk, among others. Each type of risk presents its own set of challenges and potential impacts on investment performance.

Market Risk

Market risk is the risk associated with the overall performance of the financial markets. Factors such as economic conditions, political events, and market volatility can impact the performance of investments. For example, stocks and bonds are subject to market risk, and their values can fluctuate based on market conditions.

Credit Risk

Credit risk is the risk associated with the issuer’s ability to repay the principal and interest on debt investments, such as corporate bonds. If the issuer defaults, investors may lose some or all of their investments.

Inflation Risk

Inflation risk is the risk of erosion of purchasing power due to rising inflation. Inflation erodes the purchasing power of money, which can impact the real returns of investments. For example, if the inflation rate is 3%, and an investment earns a return of 4%, the real return would be only 1% after adjusting for inflation.

Interest Rate Risk

Interest rate risk is the risk associated with changes in interest rates. Investments such as bonds and fixed deposits are affected by changes in interest rates. When interest rates rise, bond prices tend to fall, resulting in potential capital losses for bond investors.

Liquidity Risk

Liquidity risk is the risk associated with the ability to buy or sell an investment quickly at a fair price. Investments that are less liquid, such as real estate or certain alternative investments, may be harder to sell or may require a longer time horizon to realize returns.

Bottom Line

The best way to invest in 2023 is to follow the requirements of your financial goal and choose an investment plan accordingly. However, the options mentioned above are some of the best to add to your portfolio.

    Key takeaways

  • ULIPs are at par with any other investment option.
  • The best way to invest in 2023 is to follow the requirements of your financial goal and choose an investment plan accordingly.
  • It is crucial to assess your risk tolerance before making any investment decisions.
  • Diversification is the practice of spreading your investments across different asset classes, sectors, or geographical regions.



What are the top 7 types of investment?

Here are the top 7 types of investments; make sure you understand all the options before choosing the right investment plan.

  • Stocks
  • Bonds
  • Real Estate
  • Mutual Funds
  • Exchange-Traded Funds (ETFs)
  • Retirement Accounts
  • Alternative Investments


Where should a beginner invest?

It is important to approach investing with caution and do thorough research before making any decisions. Here are some general guidelines on where a beginner could consider investing:

  • Employer-sponsored retirement plans
  • Low-cost index funds
  • Robo-advisors
  • Diversified individual stocks or bonds
  • Real estate
  • Education


What are the best investment options for good returns?

Investing involves risks, and it is important to do thorough research and consider your own financial goals and risk tolerance before making any investment decisions. Here are some investment options that are often considered to have good potential for returns:

  • Stocks
  • Bonds
  • Real Estate
  • Mutual Funds
  • Exchange-Traded Funds (ETFs)
  • Diversified Portfolio

- A Consumer Education Initiative series by Kotak Life

Amit Raje
Written By :
Amit Raje

Amit Raje is an experienced marketer who has worked in various Fintechs and leading Financial companies in India. With focused experience in Digital, Amit has pioneered multiple digital commerce in India. Now, close to two decades later, he is the vice president and head of the D2C business department. He masters the skill of strategic management, also being certified in it from IIMA. He has challenged his challenges and contributed his efforts in this journey of digital transformation.

Amit Raje
Reviewed By :
Prasad Pimple

Prasad Pimple has a decade-long experience in the Life insurance sector and as EVP, Kotak Life heads Digital Business. He is responsible for developing user friendly product journeys, creating consumer awareness and helping consumers in identifying need for life insurance solutions. He has 20+ years of experience in creating and building business verticals across Insurance, Telecom and Banking sectors

In this policy, the investment risk in the investment portfolio is borne by the policyholder.

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