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Best Investment Options In India

Prudently planning your investments provides direction and aids in choosing the best investment strategy. Read on to explore India’s top 11 investment plans for lucrative returns today!

  • 23,821 Views | Updated on: Jun 05, 2024

Most earning individuals always look for an investment option that suits their budget and expectations. But starting to invest your money without considering all variables of the investment market or doing a self-analysis can cause you to lose money. Therefore, it is highly crucial to set clear investment goals and marketing strategies that can help you maximize returns and invest smartly.

Investment planning is the process of creating an investment strategy that aids in structuring your cash, stock, bond, and real estate investments to maximize profits. If you have not yet uncovered the secrets of creating long-run wealth and are looking for the best investment plans in India, keep reading!

What is an Investment Plan?

An investment plan is an extensive strategy or roadmap that outlines how to allocate your financial resources to various investment funds for achieving particular financial goals. Investment planning requires careful consideration of various factors, including risk tolerance, investment horizon, financial goals, and available investment options.

An investment plan helps you make informed decisions about where to invest your money, how much to allocate to each investment, and when to buy or sell assets. It performs as a blueprint for wealth creation, capital savings, and achieving long-term monetary success.

Choosing Investment Plans: Important Considerations

Choosing the best plan out of all the many investment options can go smoothly if you have a clear understanding of your goals and consider certain factors associated with investment planning. Look out for the following factors when choosing an investment plan best suited for you:

Long-term Financial Goals

Make sure to determine your short-term and long-term financial goals. Are you investing for retirement, buying a house, funding your children’s education, or saving for a specific occasion? Your goals will help you select investment plans that align with your objectives.


Assess the liquidity of the investment, which refers to how quickly and easily you can convert it into cash without significant loss of value. Some investments, like stocks, are highly liquid, while others, like real estate, may take time to sell.

Tax Implications

Understand the tax implications of the investment options. Some investments may offer tax advantages, such as retirement accounts with tax deferral or tax-free growth.

Investment Knowledge

Evaluate your understanding of different investment options. Educate yourself about the types of investments available, such as stocks, bonds, mutual funds, Exchange Traded Funds (ETFs), or real estate. Consider seeking professional advice if required.


In order to reduce risk, it is imperative that you diversify your investment portfolio. Consider investing in different asset classes, such as stocks, bonds, real estate, and commodities, across various sectors and geographies.

Associated Cost

Be aware of the costs associated with the investment plan, such as management fees, transaction costs, and any other expenses. Over time, high fees might reduce your investment returns, so compare expenses and choose solutions with affordable fees.

What are Risk and Return in Investment Plans?

Risk and return on investment are two significant things to be considered when it comes to making investment plans. Risk refers to the uncertainty or variability of investment returns, while return represents the gains or losses generated from an investment.

You need to assess your risk tolerance in accordance with your financial status to figure out your comfort levels and approach toward risk management. It will help you figure out how much loss or ups and downs you are willing to bear. Investments with a higher risk profile typically have the potential for larger returns but also come with more volatility. Let’s explore these concepts further:


Systematic Risk

It is the risk present in every aspect of the market or just one specific sector of it and is also referred to as market risk. Politics, interest rates, and the state of the economy all have an impact on systematic risk. You can not get rid of it through diversification.

Unsystematic Risk

Also called specific risk or diversifiable risk, it is unique to a particular company or industry. Management choices, labor disputes, and product recalls are a few examples. Diversification can help lower unsystematic risk.


Expected Return

It is the anticipated gain or loss from an investment. The expected return is typically estimated based on historical data, economic indicators, and market analysis.

Risk-Return Tradeoff

Investments with higher potential returns usually carry higher levels of risk. Investors need to strike a balance between risk and return based on their risk tolerance, investment goals, and time horizon.

Types of Short-Term Investment Plans

It is crucial to regularly review and adjust your investment portfolio to align with your changing financial goals and risk tolerance. That being said, here are some common short-term investment options:

Savings Account

This is the simplest and most accessible option. Savings accounts typically offer low returns but provide easy access to your funds whenever you need them.

Treasury Bills (T-Bills)

Government-issued T-Bills are short-term debt commitments. They are considered low-risk investments and have maturities ranging from a few days to a year. T-Bills are typically purchased at a discount to their face value and provide the full face value upon maturity.

Corporate Deposits (CDs)

Time deposits, known as CDs, have set maturities and interest rates. They offer slightly higher returns than savings accounts but require you to lock your funds for a specific period, usually ranging from a few months to a few years.

Short-term Bond Funds

Bond funds invest in a portfolio of fixed-income securities such as government or corporate bonds. Short-term bond funds focus on bonds with shorter maturities, reducing interest rate risk. They can provide a higher yield compared to savings accounts or CDs, but they are subject to market fluctuations.

Peer-to-Peer Lending

This involves lending money to individuals or small businesses through online platforms. They come with higher risks, but their returns can be higher than traditional savings accounts.

Stock Market

Short-term investments in individual stocks or Exchange Traded Funds (ETFs) can be considered, but they carry higher risks. Stock prices can be volatile in the short term, so they require careful research and analysis.

Major Advantages of Investment Plans

Whether saving for retirement, funding education expenses, or any other financial responsibility, investment plans aid in streamlining your investment journey. Here are some major advantages of these plans:

Wealth Accumulation

The possibility of building money over time is among the main benefits of investment plans. You can increase your wealth and potentially receive larger returns than you would in conventional savings accounts by investing in assets like stocks, bonds, or real estate.

Capital Appreciation

Many investment strategies have the potential for capital growth, especially those that involve stocks or real estate. Investors can profit from the growth in their investment when the value of these assets rises over time, resulting in capital gains.

Passive Income

Certain investment plans, such as dividend-paying stocks, rental properties, or bonds, can generate passive income. This income is earned without requiring active involvement or continuous effort from the investor. It can provide a regular stream of cash flow, helping individuals supplement their income or achieve financial independence.

Tax Advantages

Some investment plans offer tax advantages that can help individuals reduce their tax liabilities. Additionally, certain investment strategies or vehicles may offer specific tax benefits, such as tax-free municipal bonds or capital gains tax advantages for long-term investments.

What are the Types of Investments?

India offers a wide variety of investment plans. Each type of plan differs from another based on various factors. You can choose the best plan for your needs based on these factors. It is advisable not to stick to one type of investment plan and rather diversify your portfolio to manage the risk effectively.

Frequently Used Investment Options in India

Here’s a breakdown of the best investment plans in India into low-risk, medium-risk, and high-risk categories:

ow-Risk Investment

Government Bonds

Government bonds are considered low-risk as they are backed by the government. They offer fixed interest payments and the return of principal at maturity.

Fixed Deposits (FDs)

FDs offered by banks are usually considered low risk as they provide a fixed interest rate, and the principal amount is protected. However, the returns may be moderate compared to other investment options.

Public Provident Fund (PPF)

PPF is a government-backed savings scheme with a fixed interest rate. It usually has a long tenure and offers assured returns, making it a relatively low-risk investment option.

Debt Mutual Funds

Debt funds invest in fixed-income securities like bonds and provide stable returns. While they are generally low risk, certain types of debt funds may have slightly higher risk levels.

Medium Risk Investments

Mutual Funds

Mutual funds can range from low risk to high risk, depending on the investment strategy and the assets they hold. Equity funds tend to have a higher risk, while debt funds have a lower risk. Balanced funds or hybrid funds offer a mix of equity and debt.

Senior Citizen Savings Scheme (SCSS)

SCSS is one of the fruitful investment plans for senior citizens. You can only opt for it if you are above the age of 60 years, which is the eligibility criteria for most. The SCSS offers excellent interest rates and returns in addition to Section 80C tax benefits.

Corporate Bonds

Investing in corporate bonds involves lending money to corporations in exchange for irregular interest payments and the return of principal at maturity. Corporate bonds typically offer higher returns than government bonds but carry moderate risk levels.

Real Estate Investment Trusts (REITs)

REITs allow investors to invest in real estate assets indirectly. While they offer stable returns through rental income, they can be subject to market fluctuations and property risks.

High-Risk Investments


Investing in individual stocks carries a higher level of risk as their value can fluctuate significantly. Emerging companies may have unproven business models, limited operating history, and higher volatility compared to established companies.


Derivatives such as options and futures contracts are highly leveraged financial instruments. They can offer substantial returns, but the risk of losing capital is also significant.

Venture Capital

Investing in early-stage startups involves high risk, as a significant number of startups fail. However, successful investments can provide substantial returns.

When Should You Start Investing in an Investment Plan?

You should start investing in investment plans as early as possible. The earlier you start, the more time you have to benefit from the power of compounding potentially. Here are a few key reasons to start investing early:

Time for Compounding

Compounding refers to the ability of your investments to generate returns, and those returns, in turn, generate more returns over time. Starting early allows you to take full advantage of compounding, as your investment gains have more time to grow exponentially.

Long-term Perspective

Investing is typically a long-term endeavor. By starting early, you can adopt a long-term perspective and ride out short-term market fluctuations. This gives your investments the opportunity to recover from temporary downturns and potentially realize higher returns over the long run.

Learning and Experience

Investing early gives you the opportunity to learn about different investment options, understand market dynamics, and gain experience as an investor. This knowledge and experience can be valuable as you navigate your investment journey and make informed decisions.

While starting early is ideal, it’s important to remember that it’s never too late to begin investing. Even if you haven’t started yet, it’s better to start late than not at all.

What are the Documents Required to Buy Investment Plans in India?

The specific documents required to buy investment plans can vary depending on the type of investment and the country in which you are investing. The documents required to buy an investment plan in India are as follows:

Identity Proof

You need to provide valid identity proof such as a PAN Card, Aadhaar Card, Passport, Voter ID, or Driving License.

Address Proof

A valid address proof document is also required. Accepted documents may include Aadhaar Card, Passport, Voter ID, Driving License, utility bills, bank statements, or rental agreement.

Passport-size Photographs

You may be required to submit a few passport-size photographs for the application and account opening process.

KYC Documents

In India, as part of the KYC process, you will need to fill out a KYC application form and provide supporting documents such as a PAN Card and address proof.

Bank Account Details

Information about your bank account, such as the account number, branch name, and IFSC code, must be provided. This is required for the investment company to process transactions and facilitate withdrawals.

Wrapping Up

India offers a multitude of investment plans to suit various financial goals, risk tolerances, and investment horizons. From traditional options like fixed deposits and Public Provident Funds (PPF) to modern avenues such as mutual funds and real estate, there is something for everyone. The top 10 investment plans available in India provide opportunities for wealth creation, capital appreciation, and financial security.

However, it’s important to remember that there are risks associated with investing in financial products. It’s crucial to carefully analyze and consider factors such as returns, risks, liquidity, tax implications, and your own financial objectives before making any investment decisions.

Remember, investing is a long-term journey that requires diligence, patience, and periodic review. Stay informed, diversify your portfolio, and adapt your investment strategy as needed.

Key takeaways

  • Investing in a variety of financial instruments such as stocks, bonds, mutual funds, real estate, and fixed deposits can spread the risk and maximize returns.
  • Whatever your investment goals are, choosing investments that match your time horizon can lead to better outcomes.
  • Higher returns often come with higher risks, and investors must carefully assess their risk appetite and investment goals before making decisions.
  • It is crucial to do thorough research about the market and seek professional advice before delving into investment as a beginner.

- A Consumer Education Initiative series by Kotak Life

Amit Raje
Written By :
Amit Raje

Amit Raje is an experienced marketer who has worked in various Fintechs and leading Financial companies in India. With focused experience in Digital, Amit has pioneered multiple digital commerce in India. Now, close to two decades later, he is the vice president and head of the D2C business department. He masters the skill of strategic management, also being certified in it from IIMA. He has challenged his challenges and contributed his efforts in this journey of digital transformation.

Amit Raje
Reviewed By :
Prasad Pimple

Prasad Pimple has a decade-long experience in the Life insurance sector and as EVP, Kotak Life heads Digital Business. He is responsible for developing user friendly product journeys, creating consumer awareness and helping consumers in identifying need for life insurance solutions. He has 20+ years of experience in creating and building business verticals across Insurance, Telecom and Banking sectors

In this policy, the investment risk in the investment portfolio is borne by the policyholder.

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