Buy a Life Insurance Plan in a few clicks

Now you can buy life insurance plan online.

Kotak e-Invest

Insurance and Investment in one plan.

Kotak e-Term

Protect your family's financial future.

Kotak Guaranteed Fortune Builder

A plan that offers guaranteed income for your future goals.

Kotak T.U.L.I.P

A plan that works like a term plan, and Earns like ULIP Plan.

Kotak Assured Savings Plan

A plan that offer guaranteed returns and financial protection for your family.

Kotak Assured Pension

A plan that offers immediate or deferred stream of income

Kotak Lifetime Income Plan

Retirement years are the golden years of life.

Kotak Guaranteed Savings Plan

A plan that offers long term savings and life cover.


Get a Call

Enter your contact details below and we will get in touch with you at the earliest.

  • Select your Query

Thank you

Our representative will get in touch with you at the earliest.

Return on Investment (ROI): How to Calculate It and What It Means?

Return on Investment (ROI) is the main goal of any financial setup, and it is important to know how to calculate it. Read this blog to understand how to calculate ROI easily.

  • 2,340 Views | Updated on: Mar 14, 2024

Whether you are investing in stocks or embarking on a small business venture, the ultimate goal is to achieve a higher Return on Investment (ROI). Understand that ROI enables you to evaluate the success of your initiative, making it your dependable milestone on the road to financial prosperity. You can accurately assess the performance of your investment by calculating ROI, and get useful insights into its overall effectiveness.

Key Takeaways

  • ROI is a measure of the return on an investment relative to its cost.
  • It can be used to assess the profitability of investments and identify which assets are generating the highest returns.
  • It is calculated using the formula where net profit is divided by the cost of investment, and the result is multiplied by 100.
  • A positive ROI means you have made a profit, while a negative ROI means you have incurred a loss.
  • ROI can vary over time, so monitoring your investments’ performance regularly is important.

When it comes to managing your finances and making investment decisions, you have likely come across the term Return on Investment or ROI. This metric plays a crucial role in business decision-making, enabling organizations and people to evaluate the profitability of their investments. By calculating and analyzing ROI, you can pinpoint the assets that yield the highest returns and make well-informed choices regarding future investments.

In this blog, we will discuss the fundamentals of ROI and guide you on how to measure this metric effectively.

What is Return on Investment (ROI)?

Return on Investment, or ROI, is a simple way to measure the return or profit you have earned on an investment. It is relative to the initial cost of that investment. Essentially, it is a tool to determine if you are making money or losing money on a particular investment.

Why Does ROI Matter?

ROI matters because it helps you assess the success of your investments. Whether you put your money into stocks, real estate, a business, or even education, you want to know whether it is a good or bad deal. ROI gives you a clear picture of whether your investment is paying off or if it is time to rethink your strategy.

How to Calculate ROI?

How to Calculate Return on Investment (ROI)

Calculating ROI is not rocket science; it is a straightforward process that can be done using a Return on Investment formula:

ROI = (Net Profit / Cost of Investment) x 100


  • Net Profit is the income you have earned from the investment minus any associated expenses or costs.
  • Cost of Investment is the initial amount of money you put into the investment.

For instance, let us say you invested ₹10,000 in a stock and sold it for ₹12,000 after a year. Your net profit would be ₹2,000 (₹12,000 - ₹10,000). Now, plug those numbers into the formula:

ROI = (2,000 / 10,000) x 100 = 20%

In this case, your ROI is 20%, meaning you made a 20% return on your ₹10,000 investment.

Parameters for Measuring ROI

Understanding what your ROI percentage means is crucial. It helps you know if your investment is yielding a profitable outcome or not. It can be determined by comparing the ROI percentage with zero; let us take a quick look at the following:

Positive ROI (greater than 0%)

Positive ROI means you have made a profit. The higher the ROI, the better your investment has performed.

Negative ROI (less than 0%)

A negative ROI suggests you have incurred a loss. If your ROI is negative, you have lost money on your investment.

Zero ROI (0%)

Zero ROI implies that you have neither gained nor lost money. Your investment has broken even.

Considerations for Indian Investors

The Indian market is one of the growing profitable markets in the global economy. Let us take a look at various considerations of ROI for the Indian market:


India has seen its fair share of inflation. When calculating ROI, consider the impact of inflation on your returns. What matters is the actual return (adjusted for inflation).


Taxation can significantly affect your ROI. Be aware of the tax implications of your investments, as this can eat into your profits.


Indian investors often prefer to diversify their portfolios to manage risk. Diversification can affect your overall ROI, as different investments yield different returns.

Bottom Line

ROI is an invaluable tool for assessing the performance of your investments in the market. It is a simple yet effective way to gauge whether your money is working for you or sitting idle. Just remember, it is not the only metric to consider. It is also essential to consider factors like inflation, taxes, and your long-term goals when making financial decisions. Be sure to assess your risk tolerance, time horizon, and overall financial objectives before making any investment decisions in the diverse and dynamic market.

- A Consumer Education Initiative series by Kotak Life

Amit Raje
Written By :
Amit Raje

Amit Raje is an experienced marketer who has worked in various Fintechs and leading Financial companies in India. With focused experience in Digital, Amit has pioneered multiple digital commerce in India. Now, close to two decades later, he is the vice president and head of the D2C business department. He masters the skill of strategic management, also being certified in it from IIMA. He has challenged his challenges and contributed his efforts in this journey of digital transformation.

Amit Raje
Reviewed By :
Prasad Pimple

Prasad Pimple has a decade-long experience in the Life insurance sector and as EVP, Kotak Life heads Digital Business. He is responsible for developing user friendly product journeys, creating consumer awareness and helping consumers in identifying need for life insurance solutions. He has 20+ years of experience in creating and building business verticals across Insurance, Telecom and Banking sectors

In this policy, the investment risk in the investment portfolio is borne by the policyholder.

Kotak e-Invest

Download Brochure


  • Return of Mortality Charges*$
  • Enhanced Protection
  • Multiple Plan Options
  • Zero Premium Allocation Charges
  • Tax Savings^

Ref. No. KLI/22-23/E-BB/521