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Ref. No. KLI/22-23/E-BB/492
Robo Advisors - Find out what are robo advisors, how does it works and key benefits of Robo Advisor in the Life Insurance sector. Visit Kotak Life to know more Life Insurance
Traditionally, the insurance industry has been operating on the maxim, “Insurance is ‘sold’, not ‘bought’.” Hence, the intermediary’s role in driving the sales process has been the backbone of this industry.
However, with advancements in technology, consumer behaviours are changing. Consumers today seek expert guidance without the need for face-to-face interactions or making appointments with advisors. This need led to the innovation of robo-advisors.
Robo-advisors, artificial intelligence-driven digital platforms, use sophisticated algorithms to automate the guidance process. Human involvement is minimal or non-existent.
How do robo-advisors work?
However, automating the process does not make it impersonal. Robo-advisory platforms capture granular customer data and purchase behaviour. Thereby, these advisors incorporate a wide range of scenarios and parameters.
Thus, customers can find out the type of coverage they need as per their financial situation. They get instant and accurate quotes through the software’s advanced underwriting techniques. Only the human interface is eliminated, making the purchase process easy and self-directed.
Benefits of robo-advisors
Are robo-advisors going to make insurance advisors obsolete?
The automated algorithms cannot completely replace an expert insurance advisor’s ‘human touch’. The robo-advisory platforms can handle most “predefined scenarios”. But some customers might have unique queries or needs. Such scenarios can be difficult to predict and build into the planning algorithms.
Moreover, not every customer has a do-it-yourself orientation. They prefer their questions answered in real life.
Hence, the best scenario for customers is when robo-advisors complement the work of human intermediaries. Customers can then make the best use of the available resources as per their preference. For customers more comfortable with human interactions, robo-advisors can serve as initial data capture and analysis tool. It speeds up the transaction process.
Conclusion
Robo-advisors have already become an integral part of insurance purchase. The algorithm’s capabilities will improve with time through machine learning technology. Robo-advisors will increasingly handle more complicated decisions, such as claim processing. Intermediaries and robo-advisors coexisting together will make buying life insurance easier for every customer.
Kotak Life offers the perfect blend of automated policy suggestion and instant quotes with Life Advisors’ skilful guidance. You can choose your objective from pure protection, children’s needs, retirement, savings or wealth creation. You will get personalized suggestions and quotes based on your age, gender, lifestyle habits, annual income, and other details. You can decide to buy directly online or request help from a Life Advisor for making an informed decision.
Visit the website today and avail of the innovative services to buy the right insurance plan as per your financial goals.
Features
Ref. No. KLI/22-23/E-BB/2435
The information herein is meant only for general reading purposes and the views being expressed only constitute opinions and therefore cannot be considered as guidelines, recommendations or as a professional guide for the readers. The content has been prepared on the basis of publicly available information, internally developed data and other sources believed to be reliable. Recipients of this information are advised to rely on their own analysis, interpretations & investigations. Readers are also advised to seek independent professional advice in order to arrive at an informed investment decision. Further customer is the advised to go through the sales brochure before conducting any sale. Above illustrations are only for understanding, it is not directly or indirectly related to the performance of any product or plans of Kotak Life.